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MYCPS!... The ONLY Book Of Its Kind
"Make Your Content PREsell!" ("MYCPS!") is the ONLY book of its kind. There are, of course, hundreds of books that teach you how to write, the classic being...
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"The Elements of Style"
by William Strunk Jr
-----------------------Only two problems with these "general writing" books...
1) They are so dry as to be almost unreadable. Medical textbooks are easier to read! ;-)
2) They have almost nothing to do with the REAL world.
There is a certain irony about these books. After all, if there were truly written well, they'd COMMUNICATE far more effectively. After all, THAT is the point of writing.
Besides all the books on "general writing," there must be thousands MORE on how to write "sales copy." (Our own MYWS! continues to be a favorite!) And that's great, if you have something to sell. Even then, the power of C-T-P-M has established that SELLING comes after PREselling...
Yes indeed... thousands of books about all kinds of writing.
But MYCPS! is the ONLY book of its kind. It shows you, step by step, clearly...
- how to write to COMMUNICATE
- how to develop your own "voice" with flair and substance
- how to spin your site/biz/SELF into a unique position
- how to HONESTLY convince people to trust and like you.
No other book in the world shows you how to do this. So...
Why is THAT so important? Glad you asked... ;-)
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