NEWSPAPER-CLASSIFIEDS.COM EXCLUSIVE!!

The ultimate guide to creating powerful display advertisements, web-pages and ezine ads!!

"Your marketing and sales can be improved big-time with simple space or display advertising!"

"Day after day I consult with small business owners."

They frequently bitch & moan about the lack of business. They want more sales but they aren't willing to pay the price. And what is that price? Spending the time and effort to really design a kick-ass marketing campaign. They'll spend a ton of money and time researching how to create sale's letters and such but "space advertising"? Darned few business owners spend any time at all learning how to create a power-packed space ad. Well no more! You've come to the right place. This 100+ page manual is a complete course in designing and copywriting space advertising. Plus as an added bonus I'm going to show you how you can design a web site to look like a space ad to pull even more traffic.

(A brief note from the author Mike Winicki... I've been shocked by the response this manual has received. Even though the course has been available for for only a couple weeks the interest in the topic has been exciting. I've received several emails and phone calls from business owners around the country asking if this course can really improve their marketing. And the answer is absolutely! I don't care what kind of business you're involved in this manual will make your marketing so much easier. Effective space ads are a BIG KEY to your success. If you don't understand how to create a proper space ad then your marketing program will be crippled right from the start. Even if you just apply this information to a small yellow page ad you'll get your investment back ten-fold. But keep this in mind--using a space-ad as a model for a web site is very, very effective... and in the manual I tell you why. Anyway, keep your questions coming.-Mike)

Introducing the First Complete Manual on how to create, design and use Space Advertising to Sell Virtually Any Product or Service Under the Sun!

Also introduced in this manual is the ground breaking concept of creating web sites like you would a space advertisement to achieve maximum visibility in the "eyes" of the search engines...

On the cover of this manual (see the picture) is the famous "first" space ad created by Lillian Vernon. The ad appeared in the September 1951 issue of Seventeen Magazine. It had an initial cost of $495 and brought in an amazing $32,000!

And don’t be mistaken, Lillian Vernon, was at the time nothing more than a young mother trying to earn her family a little extra income. She had no background in copywriting, graphic design or anything else. All she had was an idea and access to multitudes of magazines that were running thousands of space ads per month.

Today "Lillian Vernon" sells more than $200,000,000 worth of products every year and it all started with a single space ad.

But that’s not unusual.

J. Peterman’s catalog company was started with space ad featuring his famous "duster".

Banana Republic was started using space ads to sell surplus military apparel.

Think of all the large retailers out there that use billions of dollars of space ads every year to promote their products…

• Walmart
• Home Depot
• Sears
• Lowes

Add to that list all the different restaurants that use space ads…

• McDonalds
• Burger King
• Ponderosa
• Pizza Hut

Look in the phone book and you’ll see examples of plumbers, lawyers and chiropractors that have successfully used space ads to dominate their markets. And you’ll see some truly horrible space ads that are nothing more than a financial drain on their companies.

Here’s a list of highlights you’ll find in this manual:

1. Insight into why any business can profit from using space ads.
2. See how to design an effective space ad.
3. Learn fool-proof methods of creating headlines that your prospects will just have to read.
4. "Space Ad" math—See exactly why using space advertising makes sense for your business.
5. How to write effective sale’s copy for a space ad.
6. See why most space advertisements are nowhere near as good as they could be, which means the companies that place these ads have cost themselves $$$.
7. Learn how easy it is to buy remnant space in magazines and newspapers so you can end up paying less than 1/10th of a cent per prospect impression.
8. See why you should design your website like a space ad to gain maximum visibility and ultimately profits.

If you study and apply the information in this manual you too will be able to take your business to the next level.

Contents Example:

Contents Page 5: Chapter One-Why Space Ads? Page 10: Chapter Two-Space Ad's the perfect Design for a Web Site Page 12: Chapter Three-Space Ad Math Page 17: Chapter Four-Headline Training Page 56: Chapter Five-Headline Template Page 60: Chapter Six-Over 600 of the Best Headlines EVER! Page 86: Chapter Seven-Designing Space Ads Page 95: Chapter Eight-Real Life Examples of Excellent Space Ads Page 154: Chapter Nine-The best magazines to run ads Page 156: Chapter Ten-Negotiating Ad Space at the Local Level Page 158: Chapter Eleven-Negotiating with the Yellow Pages Page 159: Chapter Twelve-Negotiating at the National Level Page 161: Chapter Thirteen-Getting Low Cost Remnant Space Page 165: Chapter Fourteen-The Best Palce to Put Your Space Ad Page 166: Chapter Fifteen-A Professional Insertion Order

This is an actual manual... it's not a ebook but an actual printed book.  It's well over 100 pages in length and is the result of my over 20 years in marketing. 

"HDL 1-1, Introduction to Headlines

You already know what a headline is. You see them plastered all over the newspapers and at the top of most advertisements. But most people are unaware of the impact they have on those who read them. People just take them for granted and don’t give them much thought. This casual attitude that most people have for headlines is one of the reasons they work so well.

But they don’t all work so well. Some headlines lead people into the advertisement and result in many sales of the products they advertise. Other headlines just don’t cause people to read the advertisement, and they are unsuccessful at producing sales.

Once you complete this training you should be able to produce headlines that will attract people and cause them to read your advertisements. All of the techniques used in this training are based on direct marketing. You will learn to write different kinds of headlines, how to use appeals, how to flag the right readers, and many more techniques that result in sales. So let’s get started.

This lesson will help you to know what is so important about the headline, and what a headline actually does. Then you will build on the specific techniques that will help you to write effective headlines."

Also included in this manual is a list of over 600 of the best headlines every created.  Here is a brief listing of a few of those headlines. 

Sexy Hair In Minutes.

Share the excitement of creative living. Now for just $1 an issue.

She Fled The Hospital When The Doctor Said "Cut Open Here"

Shortcuts To Creating & Maintaining Organized Files & Records

Should you be reading the most influential periodical in print? (You can try it now-at just half the regular price— with your satisfaction guaranteed!)

Since you’re off to a flying start, ... why not start off flying smart?

Sink your teeth into taste so rich and luscious... you’d never guess it’s low-fat! Live the food-lover’s life and still lose weight. FREE FOR 21 DAYS!

Sit Down, Have A Cup Of Coffee On Us, And Learn Why You Can Profit From Stocking Jensen’s Molly Bolts. (coffee attached)

Six Types Of Investors-Which Group Are YOU In?

Again this is just a brief cut of the over 600 headlines you'll find in "Space Ad Riches". 

One of the things I've found out as I've placed literally thousands of space ads through the years is that some magazines and newspapers "get it" and some don't. Some really seem to want to do business with you and others just sort of expect the business to come to them. Below you'll a list of magazines that I consider to be some of the very best for placing display ads. Obviously if you're a business that just caters to the local market this list isn't going to do you much good but for you folks that have a more national scope in your advertising you should get something out of this. I'm going to list by paid circulation--now the circulation counts change all the time so don't take these numbers as "gospel" just as a little extra information to make your life easier.

National Enquirer-2,200,000
The Star-1,800,000...

"I haven't read through all of Space Ad Riches yet - but what I've read through so far is EXCELLENT! A few things stood out so far for me.... The first is your instruction on how to compare space ad rates in differing publications, for different sizes of ads, different circulation, etc. I have a lot of books on direct response marketing, but I hadn't seen that before. Very very useful. Also, I liked your part about finding your biggest advantage and benefit. I had read Ted Nicholas's take on it, but to be honest I didn't quite understand what he meant from the way he put it. After reading your description, now it's crystal clear. :) And finally, dividing things into "Features", "Advantages", and "Benefits" makes more sense than dividing into just "Features" and "Benefits" like most people do."

And just who is Mike Winicki?

"I've been involved in marketing and sales for over 20 years. I've put together and sold oil & gas limited partnerships. I've owned my own consumer electronics, computer and appliance store. I've served as a Marketing Specialist and Senior Internet Advisor for two-time Inc. 500 company Kingdom Inc. I was Marketing Director for Jamestown Stamp Company. I've consulted with hundreds of businesses over the past 10 years... from retail businesses to restaurants to service businesses to Internet related businesses. I've also owned a florist shop and a natural food store. I've literally created thousands of ads for newspapers, magazines, the yellow pages and the Internet. You now have a chance to tap into my experience and knowledge at price you can't pass up."

Enjoy!

Michael S. Winicki

Plus I'm going to give you a peak into my secret space ad "swipe file" by giving you a library of some of my all-time favorite space ads like this one...CLICK HERE

By the way if you are not ordering my manual but would like to receive my thoughts on space ads and other off-line type topics (that quite often can be applied to the Internet world) from time to time just drop me an email Mwinicki@yahoo.com. This isn't an "ezine" but a thought or two concerning marketing issues that might affect you and your business. You may not even hear from me for weeks if I don't have anything of interest to tell you... I'm not here to waste your time. If you're interested send me an email. if not I still appreciate you taking time out of your busy schedule to visit my site and sit through my sale's pitch.

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