The proof, they say, is in the pudding. Marlon Sanders, web marketing expert
and mastermind of the Amazing Formula that Sells Products Like Crazy, steadfastly
holds to his claim that you dont even have to create your own information
products to succeed in web selling. Thats what he says.
If you think you dont have any expertise to sell as information, he
tells you to find an expert on a subject. Then tape an interview with that
person, and market the transcript of the dialogue as a valuable how-to book.
Now, we all know its one thing to tell others how to do something.
Its quite another thing to do it
Then along comes Marlons Complete System for Obtaining Publicity. As
if to say, You want to see how its done? Take a look!,
Marlon once again puts in practice what he preaches. Here, hes conducted
a lengthy interview with Elaine Floyd, a well-known authority on a subject
we all want to know more aboutfree publicity. The secrets he uncovers
in this in-depth conversation are captured, laid out, and smartly packaged
as a unique and practical system for promoting your business! When you pick
the brain of an expert through skillful questioning, the end product virtually
The topic is one that touches us allright at the cash register. Whether
we like it or not, if were selling online or offline, were in
the publicity business. Its our lifeblood. And it only makes good sense
to learn all you can from the people out there who are winning at the
gameand want to help others win too. Elaines main business is
selling information about newsletters. Shes the acknowledged guru of
newsletter marketing. But the tricks and tips she reveals to Marlon in this
eye-opening discussion will work for everybody, no matter what kind of
information product theyre selling.
The contents of this e-book should be taught as Public Relations
101Successful Promoting on a Shoestring. Its for anyone who is
tired of spending big bucks on advertising that doesnt translate into
sales. Its for those of us who would rather see our revenues go back
into developing new products rather than having to spend a whole lot of money
just to keep our name out there.
Every turn of the page leads to another success tip you can use. Elaine
brainstorms from her personal experience, and Marlon probes for deeper insights,
more explanation on a key point that surfaces. The result is a practical,
easy to absorb, and highly usable collection of strategies for getting your
name out there to the people who can help you make more money.
Its all about working smarter. Elaine tells you how to maximize your
publicity by getting your press releases to the right publications and editors
who can increase your exposure (and your credibility) in your target market.
Youll learn how to use publicity to market on the Internet, drive traffic
to your web site, put a new spin on an old product, and step up your lead
flow in ways you never thought possible.
As Marlon is so fond of saying, It isnt rocket science.
You just need to understand the basics of relationship building. You need
to be aware of the innovative and highly effective self-promotion techniques
that work. You need to focus on the simple, but powerful strategies that
will let people know you exist. In short, you need this e-book.
--Robert G. Gardner, Ph.D
Dr. Gardner writes professionally and, as such, was compensated for preparing